애기 · baby in Korean
I just a aegi
Society has a word for girls who dress too freely, live too loudly, and refuse to “grow up.” They call it childish. Immature. Irresponsible.
We call it being an aegi.

aegi was born out of rebellion — against the idea that fashion has rules, that there’s an age where you should start dressing “appropriately,” that being carefree is something to grow out of.
Because no matter how old you are, you are still a baby. You can wear anything. Do anything. Be anything.
We bring Korean and Asian-inspired styles to girls in the US who are done playing it safe. Bold pieces, playful fits, fashion that doesn’t ask for permission.
If someone’s ever called you childish for the way you dress — good. You’re exactly who aegi is for.
